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  • Sat., Aug. 29, 2015 2:00 PM - 4:00 PM CDT Back To Tailgating

    The Houston Texans are Back to Football, so it’s time for you to get Back To Tailgating at the Academy Sports and Outdoors in Village Plaza at Bunker Hill on Saturday, August 29 from 2-4pm.

    Join the Houston Texans Ambassadors, Cheerleaders, TORO, and the Deep Steel Thunder for this free event that includes live music and fun games.  Learn from the best of the best as the H-E-B Tailgaters of the Game show you exactly how to prepare for the 2015 season.

    Info - http://www.houstontexans.com/fan-zone/back-to-tailgating.html

  • Sat., Aug. 29, 2015 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

  • Sat., Aug. 29, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Aug. 30, 2015 1:00 PM - 4:00 PM CDT Houston Texans Stampede Tour pres. by Academy Sports + Outdoors

    Stop by Academy Sports + Outdoors (2351 Earl Rudder Fwy, College Station, TX 77845) from 1-2 PM and Wings 'N More (1511 University Dr. E., College Station, TX  77840) from 3-4 PM on Sunday, August 30, 2015 to meet the Houston Texans!

    Stop by for autographs with:

    FORMER SAFETY, #38 DANIEAL MANNING
    FORMER GUARD, #74 WADE SMITH

    HOUSTON TEXANS CHEERLEADERS AND TORO!


    Houston Texans Giveaways!

    *Autographs not guaranteed for everyone and signing strictly limited to times listed. Celebrities subject to change.

  • Sun., Aug. 30, 2015 10:35 PM - 11:05 PM CDT Houston Texans Inside the Game

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Sunday at 10:35 PM for this in-season show that recaps each Houston Texans game in-depth with coverage and analysis from Greg Bailey and Spencer Tillman.

  • Tue., Sep. 01, 2015 12:00 PM - 2:00 PM CDT Houston Texans Team Luncheon pres. by Amegy Bank of Texas

    The Houston Texans Team Luncheon is set for Tuesday, September 1 from noon – 2pm with the entire Texans team.  Hear from Head Coach Bill O’Brien and top Texans players as they prepare for the 2015 season!

    Info - http://www.houstontexans.com/community/team-luncheon.html

  • Sat., Sep. 05, 2015 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

  • Sat., Sep. 05, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Sep. 06, 2015 1:00 PM - 3:00 PM CDT Kickoff at Kemah Boardwalk

    Join the Houston Texans Cheerleaders, Ambassadors, TORO, and the Battle Ready Band at the Kickoff at Kemah Boardwalk on Sun., Sept. 6 from 1-3 PM.

    Bring the entire family for autograph signings, live music, & prize giveaways!

    Info: http://www.houstontexans.com/fan-zone/kickoffatkemah.html

  • Sun., Sep. 06, 2015 10:35 PM - 11:05 PM CDT Houston Texans Inside the Game

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Sunday at 10:35 PM for this in-season show that recaps each Houston Texans game in-depth with coverage and analysis from Greg Bailey and Spencer Tillman.

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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