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  • Fri., Oct. 31, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Sonic Drive-In

    Friday, October 31
    Noon-1pm – Sonic Drive-In, 23802 Westheimer Pkwy, Katy, TX  77494
    Proudly wear your Battle Red Texans gear to get a FREE corn dog (1/person) for this hour at this location

    Houston Texans Cheerleaders signing autographs and taking pictures, as well as Battle Red Halloween candy

  • Sat., Nov. 01, 2014 3:00 PM - 6:00 PM CDT Battle of the Piney Woods presented by YP

    A nearly century old college football rivalry returns to NRG Stadium on Saturday, November 1st  as the SFA Lumberjacks take on the Sam Houston Bearkats in the Battle of the Piney Woods presented by YP. Seats start at just $15.

    Secure yours today by calling 832-667-2390 or at BOTPW.com.

  • Sun., Nov. 02, 2014 12:00 PM CST Eagles at Texans The Texans host the Eagles.
  • Mon., Nov. 03, 2014 7:00 PM - 9:00 PM CST Taste of the Texans presented by BP

    Wine and dine with the Houston Texans players, Cheerleaders and Ambassadors at the sixth annual Taste of the Texans presented by BP, Monday, November 3rd in NRG Stadium. 

    Fans can sample signature dishes from more than 25 of Houston’s finest restaurants.  Proceeds benefit The Houston Texans Foundation, Houston Methodist and the Houston Food Bank. 

    Be sure to secure your tickets today at HoustonTexans.com.

  • Tue., Nov. 04, 2014 8:00 AM - 9:00 AM CST Verizon Texans Players Show

    Meet Texans Ambassadors Danny Clark and J.J. Moses at the Verizon Cinco Ranch Store, 6645 S. Fry Rd., Katy, TX 77494.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Nov. 04, 2014 6:00 PM - 7:00 PM CST Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Tue., Nov. 11, 2014 8:00 AM - 9:00 AM CST Verizon Texans Players Show

    Meet Texans center Chris Myers and guard Xavier Su’a-Filo at the Verizon I-10 East Store, 13740 East Fwy., Houston, TX 77015.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Nov. 11, 2014 6:00 PM - 7:00 PM CST Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Wed., Nov. 12, 2014 10:00 AM - 5:00 PM CST Bulls & Birdies Golf Tournament supported by Bud Light

    Have you ever dreamed of playing a round of golf with the Houston Texans Cheerleaders cheering you on?  Now’s your chance!  Sign up today at HoustonTexans.com for the annual Bulls and Birdies Golf Tournament supported by Bud Light at Wildcat Golf Club on Wednesday, November 12.

  • Fri., Nov. 14, 2014 12:00 PM - 1:00 PM CST Texans Friday: Jack in the Box

    Friday, November 14
    Noon-1pm – Jack in the Box, 8767 S. Main St., Houston, TX 77025
    Proudly wear your Texans gear to get 2 FREE Tacos for this hour at this location
    Houston Texans Cheerleaders signing autographs and taking pictures
    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

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