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  • Mon., Oct. 20, 2014 7:30 PM CDT Texans at Steelers The Texans travel to face the Steelers.
  • Tue., Oct. 21, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Wed., Oct. 22, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Players Show

    Meet current Texans Ambassador (former Texans lineman) Steve McKinney at the Verizon The Woodlands Store, 1335 Lake Woodlands Dr., Suite A, The Woodlands, TX 77380.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Fri., Oct. 24, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Jack in the Box

    Friday, October 24
    Noon-1pm – Jack in the Box, 739 North Sam Houston Pkwy E, Houston, TX 77060
    Proudly wear your Texans gear to get 2 FREE Tacos or 1 Monster Taco (1/person) for this hour at this location
    Houston Texans Cheerleaders signing autographs and taking pictures
    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

  • Sun., Oct. 26, 2014 12:00 PM CDT Texans at Titans The Texans travel to face the Titans.
  • Tue., Oct. 28, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Players Show

    Meet TBD Texans player(s) at the Verizon Stadium Store, 8505 S. Main St., Houston, TX 77025.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Oct. 28, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Tue., Oct. 28, 2014 6:00 PM - 7:00 PM CDT Player Signing at Academy Sports + Outdoors

    Meet a TBD Texans player and 2 Houston Texans Cheerleaders at the Academy Sports + Outdoors located at 2404 Southwest Freeway, Houston, TX 77098.

    Player(s) subject to change.

  • Sat., Nov. 01, 2014 3:00 PM - 6:00 PM CDT Battle of the Piney Woods presented by YP

    A nearly century old college football rivalry returns to NRG Stadium on Saturday, November 1st  as the SFA Lumberjacks take on the Sam Houston Bearkats in the Battle of the Piney Woods presented by YP. Seats start at just $15.

    Secure yours today by calling 832-667-2390 or at BOTPW.com.

  • Sun., Nov. 02, 2014 12:00 PM CST Eagles at Texans The Texans host the Eagles.

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BWTB: The Manziel Effect

Posted Mar 25, 2014

A look at how Johnny Manziel drives traffic numbers.


Johnny Manziel wins again.

Every Monday, I do a weekly traffic report for HoustonTexans.com.

In that report, I look at unique visitors, top stories and popular videos from the past seven days. I then disseminate that report to our digital team, so we can better learn what is popular with our fans and try to understand what content is most engaging.

This past week saw a lot of Texans news. There were two free agent signings, and the organization traded the most successful quarterback in the franchise's history.

With all that, you'd figure the week's most popular video would come from that mix right?

You'd be wrong.

Last week's most popular video was the NFL Network's 'First Draft' segment on Johnny Manziel. The video, which is embedded on the right of the page, gives insight on Manziel's career, through a series of questions with the Kerrville, Texas native. The most impressive part of this feat is that we only actively promoted that video (on social media) on Sunday night, meaning the view totals were accumulated in the span of about five hours.

Manziel is without a doubt the draft's most polarizing player. He's also unique in that he elicits an opinion from everyone, whether you think he'll be an All-Pro or won't succeed in the NFL. His ability to drive web traffic is almost unmatched at the collegiate level, and the fascination with his story and his upcoming NFL career continue to captivate football fans.

I have some previous experience with him and this phenomenon. Prior to this job, I worked for the SEC Digital Network as a web director and columnist. My final year at the SEC coincided with the first full year of Texas A&M joining the conference.

From the moment College Station became SEC territory, I became to learn about what I dubbed the 'Aggie effect' and how it began to reshape the league website's traffic numbers.

Texas A&M takes pride in its web presence, evident by the fact that they 'never lose a poll' (trust me). In my time at the SEC, the Aggie fanbase took pride in 'breaking' our website, meaning voting for an A&M player so much that our poll's voting total would run off the page.

Once Manziel exploded on the scene, that fervor reached another level. Manziel's dominance has also coincided with Texas A&M's rise to national prominence, so the energy from the Aggie fanbase only grew as Manziel's legend did. By the time Manziel had won the Heisman Trophy, the SEC's traffic numbers were sky high. As I reported in 2012, three of the top 10 stories of the entire year involved Texas A&M and Johnny Manziel.

Now, Manziel is entering the National Football League. With that comes national attention, with constant major media attention that is at a level that even the SEC can't match. That combination means eyeballs, and the numbers are only rising. Especially here at HoustonTexans.com.

Since the start of 2014, two of the top nine stories of the year are Manziel related. This story, chronicling Manziel's 40-yard time compared to other draft quarterbacks, is the single most read story on our website in the past three months. On the video side, three of our top eight most watched are Manziel related.

Does this have anything to do Manziel's ability and his future in the NFL? Not a bit.

But, the numbers continue to show that no matter what you think of the Heisman Trophy winner, you will watch and read everything written about him. 

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.