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  • Fri., Aug. 07, 2015 10:00 AM - 5:30 PM CDT Tax Free Weekend at the Go Texan Store

    TAX FREE WEEKEND AT THE GO TEXAN STORE AUGUST 7-8

    Now’s the perfect time to gear up for the season with tax free weekend at the Go Texan Store August 7-8.

    Whether you want new t-shirts, fresh hats for training camp, or even a customized jersey, the store has it all!

  • Sat., Aug. 08, 2015 10:00 AM - 5:30 PM CDT Tax Free Weekend at the Go Texan Store

    TAX FREE WEEKEND AT THE GO TEXAN STORE AUGUST 7-8

    Now’s the perfect time to gear up for the season with tax free weekend at the Go Texan Store August 7-8.

    Whether you want new t-shirts, fresh hats for training camp, or even a customized jersey, the store has it all!

  • Sat., Aug. 08, 2015 11:00 AM - 1:00 PM CDT Houston Texans Cheerleaders Calendar Reveal Party

    Stop by the Go Texan Store at NRG Stadium on Saturday, August 8 from 11AM - 1 PM to be the first to see the new 2015-2016 Houston Texans Cheerleaders Swimsuit Calendar.

    You'll have an opportunity to purchase the calendar for only $10, get a behind the scenes look at the Cheerleader locker room, mini makeovers and a 10% discount* at the Go Texan Store.

    http://www.houstontexans.com/cheerleaders/swimsuit-calendar/2015-16-calendar.html

    *exclusions apply

  • Sat., Aug. 08, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Aug. 09, 2015 11:00 PM - 11:30 PM CDT Texans All Access: Training Camp

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) on Sunday, August 9, 2015 at 11 PM to watch all the position battles and exclusive coverage from Houston Texans Training Camp as they prepare for the start of the 2015 season.

  • Sat., Aug. 15, 2015 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

  • Sat., Aug. 15, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

  • Sun., Aug. 16, 2015 10:35 PM - 11:05 PM CDT Houston Texans Inside the Game

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Sunday at 10:35 PM for this in-season show that recaps each Houston Texans game in-depth with coverage and analysis from Greg Bailey and Spencer Tillman.

  • Sat., Aug. 22, 2015 6:30 PM - 7:00 PM CDT Texans Extra Points

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 6:30 PM for this weekly in-season Houston Texans show that previews the upcoming Texans game in-depth with special guests and is hosted by Drew Dougherty from Texans TV.

  • Sat., Aug. 22, 2015 11:00 PM - 11:30 PM CDT Texans 360

    Tune into KTRK ABC 13 in Houston (or check local listings across Texas) each Saturday at 11 PM for this Texans show that covers all the happenings each week of the team throughout the offseason from community events, offseason training and various team functions with Cheerleaders and players.

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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