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  • Sun., Nov. 30, 2014 12:00 PM CST Titans at Texans The Texans host the Titans at NRG Stadium.
  • Tue., Dec. 02, 2014 8:00 AM - 9:00 AM CST Verizon Texans Players Show

    Meet Texans offensive linemen Derek Newton and Ben Jones at the Verizon Northline Store, 4400F North Freeway, Houston, TX 77022.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

    Autograph info: http://www.verizonwireless.com/mobile-living/event/verizontexansplayersshow/

  • Tue., Dec. 02, 2014 6:00 PM - 7:00 PM CST Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Tue., Dec. 02, 2014 6:00 PM - 7:00 PM CST Player Signing at Academy Sports + Outdoors

    Meet Texans cornerback Johnathan Joseph and 2 Houston Texans Cheerleaders at the Academy Sports + Outdoors located at 11077 Northwest Freeway (Hwy 290 @ 34th St.), Houston, TX 77092.

    Celebrity(ies) subject to change.

  • Fri., Dec. 05, 2014 12:00 PM - 1:00 PM CST Texans Friday: Jack in the Box

    Friday, December 5
    Noon-1pm – Jack in the Box, 1665 W. FM 646 Rd., League City, TX 77573
    Proudly wear your Texans gear to get 2 FREE Tacos for this hour at this location
    Houston Texans Cheerleaders signing autographs and taking pictures
    Jack in the Box is going to be giving away 4 tickets to a Houston Texans home game and two autograph items

  • Sun., Dec. 07, 2014 12:00 PM CST Texans at Jaguars The Texans travel to Jacksonville to face off against the Jaguars.
  • Tue., Dec. 09, 2014 8:00 AM - 9:00 AM CST Verizon Texans Players Show

    Meet Texans wide receiver Andre Johnson at the Verizon BLVD Place Store, 1700 Post Oak Blvd.,
    Houston, TX 77056.

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

    Autograph info: http://www.verizonwireless.com/mobile-living/event/verizontexansplayersshow/

  • Tue., Dec. 09, 2014 6:00 PM - 7:00 PM CST Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Tue., Dec. 09, 2014 6:00 PM - 7:00 PM CST Player Signing at FCCU

    Meet Texans tight end Garrett Graham at the First Community Credit Union located at 10300 Louetta, Houston, TX 77070.

    Celebrity(ies) subject to change.

  • Fri., Dec. 12, 2014 12:00 PM - 1:00 PM CST Texans Friday: Pappasito's

    Friday, December 12

    Noon-1pm – Pappasito’s Cantina, 1600 Lamar Street, Houston, TX 77010 (inside Hilton Americas Hotel)

    Proudly wear your Texans gear to get a FREE cup regular Chile con Queso (1/person) for this hour at this location, dine-in only. Dine-in only. Not valid for Queso Blanco.

    Houston Texans Cheerleaders signing autographs and taking pictures

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

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Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.