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  • Fri., Jun. 05, 2015 12:30 PM - 1:30 PM CDT Flashback Fridays at Go Texan Store

    Stop by the Go Texan Store on Friday, April 10, 2015 from 12:30pm - 1:30pm to meet a TBD Houston Texans Ambassador.  Fans can also enjoy a 10% off Power Hour discount in the Go Texan Store during the event!

    Store info - http://www.houstontexans.com/gotexanstore.html

  • Tue., Jun. 16, 2015 12:00 PM - 2:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre, 12848 Queensbury Ln. Ste 208, Houston, TX 77024 (I-10 & Beltway 8), as Texans Radio broadcasts LIVE with special guests including Voice of the Texans, Marc Vandermeer!
  • Sat., Jun. 20, 2015 10:00 AM - 12:00 PM CDT First Down Dads Field Day pres. by ARAMARK

    Bring your kids out to the Houston Texans First Down Dads Field Day presented by ARAMARK on Saturday, June 20 inside the Houston Methodist Training Center from 10am to noon.  Houston Texans coaches, Ambassadors and Cheerleaders in attendance.  This event is filling up fast and will sellout, so register today! 

    Register - http://www.houstontexans.com/fan-zone/first-down-dads.html

  • Mon., Jun. 22, 2015 4:00 PM - 8:00 PM CDT Houston Texans Youth Football Camps presented by Under Armour Registration is now open for the Houston Texans Youth Football Camps presented by Under Armour, taking place June 22-26! These camps provide a great opportunity for kids ages 8-14 to learn about the game and play in a fun, safe environment. Both tackle and flag camps are available and camp participants can also enjoy visits from Texans players, Ambassadors, and Cheerleaders!

    Youth Football Camps pres. by Under Armour
    June 22 - 26
    4:00 pm - 8:00 pm
    Houston Methodist Training Center
    8335 Lantern Point Drive
    Houston, TX 77054


    Registration for the week-long camp is $300 per child. Prices increase to $350 on April 15 and this event will sell out, so register your kids today at http://www.houstontexans.com/community/youthfootball.html!
  • Tue., Jun. 23, 2015 4:00 PM - 8:00 PM CDT Houston Texans Youth Football Camps presented by Under Armour Registration is now open for the Houston Texans Youth Football Camps presented by Under Armour, taking place June 22-26! These camps provide a great opportunity for kids ages 8-14 to learn about the game and play in a fun, safe environment. Both tackle and flag camps are available and camp participants can also enjoy visits from Texans players, Ambassadors, and Cheerleaders!

    Youth Football Camps pres. by Under Armour
    June 22 - 26
    4:00 pm - 8:00 pm
    Houston Methodist Training Center
    8335 Lantern Point Drive
    Houston, TX 77054


    Registration for the week-long camp is $300 per child. Prices increase to $350 on April 15 and this event will sell out, so register your kids today at http://www.houstontexans.com/community/youthfootball.html!
  • Wed., Jun. 24, 2015 4:00 PM - 8:00 PM CDT Houston Texans Youth Football Camps presented by Under Armour Registration is now open for the Houston Texans Youth Football Camps presented by Under Armour, taking place June 22-26! These camps provide a great opportunity for kids ages 8-14 to learn about the game and play in a fun, safe environment. Both tackle and flag camps are available and camp participants can also enjoy visits from Texans players, Ambassadors, and Cheerleaders!

    Youth Football Camps pres. by Under Armour
    June 22 - 26
    4:00 pm - 8:00 pm
    Houston Methodist Training Center
    8335 Lantern Point Drive
    Houston, TX 77054


    Registration for the week-long camp is $300 per child. Prices increase to $350 on April 15 and this event will sell out, so register your kids today at http://www.houstontexans.com/community/youthfootball.html!
  • Thu., Jun. 25, 2015 4:00 PM - 8:00 PM CDT Houston Texans Youth Football Camps presented by Under Armour Registration is now open for the Houston Texans Youth Football Camps presented by Under Armour, taking place June 22-26! These camps provide a great opportunity for kids ages 8-14 to learn about the game and play in a fun, safe environment. Both tackle and flag camps are available and camp participants can also enjoy visits from Texans players, Ambassadors, and Cheerleaders!

    Youth Football Camps pres. by Under Armour
    June 22 - 26
    4:00 pm - 8:00 pm
    Houston Methodist Training Center
    8335 Lantern Point Drive
    Houston, TX 77054


    Registration for the week-long camp is $300 per child. Prices increase to $350 on April 15 and this event will sell out, so register your kids today at http://www.houstontexans.com/community/youthfootball.html!
  • Thu., Jun. 25, 2015 6:00 PM - 7:00 PM CDT Texans Radio Live at Houston Texans Grille Stop by the Houston Texans Grille located at CityCentre (I-10 & Beltway 8) as Texans Radio broadcasts LIVE from 6pm - 7pm with special guests including Voice of the Texans, Marc Vandermeer!
  • Fri., Jun. 26, 2015 4:00 PM - 8:00 PM CDT Houston Texans Youth Football Camps presented by Under Armour Registration is now open for the Houston Texans Youth Football Camps presented by Under Armour, taking place June 22-26! These camps provide a great opportunity for kids ages 8-14 to learn about the game and play in a fun, safe environment. Both tackle and flag camps are available and camp participants can also enjoy visits from Texans players, Ambassadors, and Cheerleaders!

    Youth Football Camps pres. by Under Armour
    June 22 - 26
    4:00 pm - 8:00 pm
    Houston Methodist Training Center
    8335 Lantern Point Drive
    Houston, TX 77054


    Registration for the week-long camp is $300 per child. Prices increase to $350 on April 15 and this event will sell out, so register your kids today at http://www.houstontexans.com/community/youthfootball.html!
  • Fri., Jul. 10, 2015 12:30 PM - 1:30 PM CDT Flashback Fridays at Go Texan Store

    Stop by the Go Texan Store on Friday, April 10, 2015 from 12:30pm - 1:30pm to meet a TBD Houston Texans Ambassador.  Fans can also enjoy a 10% off Power Hour discount in the Go Texan Store during the event!

    Store info - http://www.houstontexans.com/gotexanstore.html

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BWTB: Fun with numbers

Posted Jun 10, 2014

Taking a look at the numbers behind HoustonTexans.com.


One of the many themes we learned during our trip to Los Angeles for the NFL Digital Summit is that numbers tell the story. Understanding and properly evaluating website metrics can be a valuable tool in getting the most out of your platform.

Coming from baseball background, stats have always intrigued me. When my playing days came to an end, I went from studying batting averages and on-base percentages to calculating time on site and unique visitors. So for me, the idea of taking a 'deep dive' into analytics wasn't new. That said, I still learned that the amount of data available in the online world only continues to grow. Numbers beget more numbers, starting a chain reaction that can leave you searching through result fields for hours.

With that in mind, I wanted to share a few numbers that might surprise the average Texans fan. This data comes via the Adobe Marketing cloud, which is what we use to measure website traffic, from the 2014 year.

69.1%: That is the amount of HT.com website traffic that comes from the state of Texas. That total is more than the rest of the top 10 states combined. You know what they say, everything is bigger in Texas, including our web traffic. What state is number two? California.

#2: The second most popular country in terms of HT.com web traffic is...Canada. While this no doubt has to do with the huge following my wife and her family (they are from Canada) have created, this kind of surprised me. The country I expected, Mexico, was fourth. That said the numbers are small in comparison to our United States support. You could add countries two through 100 and not get near the US's total page views.

Watt/Clowney: The dynamic duo should be stellar on the field, but they are already proving to quite the tandem in the digital world. A draft story on J.J. reaching out to Jadeveon is now the most read story of the year on HoustonTexans.com. Also, a recent NFL Network video of Watt talking about his new teammate was the highest watched video in the past week.

Atlanta, GA: We've already talked about the strength of Texas in our metrics, so I thought it would be fun to mention the first non-Texas city to appear in our traffic rankings. That would be the 'ATL', which narrowly edged Moses Lake, Washington (really).

15%: The amount of our traffic that comes from social media websites (mainly Facebook and Twitter). We all know the power of social media, and in terms of websites it is becoming the most powerful tool you can have to get your content out. For comparison's sake, this number was 6 percent over the same time span a year ago. I guarantee you this number is only going to rise.  

Content on HoustonTexans.com does not necessarily represent the views of the Houston Texans front office staff, coaches or executives.

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