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  • Sat., Aug. 30, 2014 8:00 PM - 11:00 PM CDT AdvoCare Texas Kickoff

    Celebrate the return of college football with a Big Ten and SEC showdown at NRG Stadium, as the LSU Tigers and Wisconsin Badgers square off in the AdvoCare Texas Kickoff on Saturday August 30 at 8pm. Secure yours today by calling 832-667-2390 or at advocare texas kickoff dot com.

  • Sun., Aug. 31, 2014 1:00 PM - 3:00 PM CDT Kickoff at Kemah Boardwalk Join the Houston Texans Cheerleaders, Ambassadors, TORO, and the Battle Ready Band at the Kickoff at Kemah Boardwalk on Sun., Aug. 31 from 1-3 PM. Bring the entire family for autograph signings, live music, & prize giveaways!
  • Tue., Sep. 02, 2014 8:00 AM - 9:00 AM CDT Verizon Texans Players Show

    Meet Texans defensive ends Jared Crick and Tim Jamison at the Verizon Greenway Store, 3817 Southwest Fwy., Houston, TX 77027

    Lots of Texans prizes & giveaways!

    Player(s) subject to change.

  • Tue., Sep. 02, 2014 6:00 PM - 8:00 PM CDT Texans Live at Houston Texans Grille Texans Live with Marc Vandermeer broadcasts live from 6-8pm the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), and offensive lineman Duane Brown calls in from 6-7pm.  Lots of Texans prizes & giveaways
  • Fri., Sep. 05, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Sonic Drive-In

    Friday, September 5
    Noon-1pm – Sonic Drive-In, 8504 Main St., Houston, TX 77025

    Proudly wear your Texans gear to get a FREE All-American Hot Dog (1/person) for this hour at this location
    Enter for possibility to win a pair of tickets and parking pass to Texans vs. Redskins game on Sept. 7

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Fri., Sep. 05, 2014 6:00 PM - 7:00 PM CDT Texans Friday: Go Texan Store

    Friday, September 5
    6pm-7pm – Go Texan Store at NRG Stadium

    Stop by for a 20% discount on white gear for this hour in preparation for Liberty White Out on Sept. 7

    Enter for possibility to win a pair of tickets and parking pass to Texans vs. Redskins game on Sept. 7

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Tue., Sep. 09, 2014 6:00 PM - 7:00 PM CDT “Player Inspired: Kareem Jackson Fly Guy” Apparel Line Launch Party

    Visit the Go Texan Store at NRG Stadium on Tuesday, September 9 from 6 to 7 PM for cornerback Kareem Jackson's new Player Inspired Fly Guy apparel line launch party. Stop by to meet Kareem, get light refreshments and to pick up some of his new apparel.

  • Tue., Sep. 09, 2014 6:00 PM - 7:00 PM CDT Duane Brown Live at Houston Texans Grille Join Texans offensive lineman Duane Brown every Tuesday from 6-7pm at the Houston Texans Grille (12848 Queensbury Ln, Houston, TX 77024), then stay Texans Live from 7-8pm.  Lots of Texans prizes & giveaways
  • Fri., Sep. 12, 2014 12:00 PM - 1:00 PM CDT Texans Friday: Pappadeaux

    Friday, September 12

    Noon-1pm – Pappadeaux Seafood Kitchen, 13080 NW Freeway, Houston, TX 77040

    Proudly wear your Texans gear to get a FREE cup of Shrimp Gumbo (1/person) for this hour at this location, dine-in only

    Houston Texans Cheerleaders signing autographs and taking pictures

  • Sun., Sep. 14, 2014 8:15 AM - 10:30 AM CDT Houston Texans Running of the Bulls 5K Run/Walk presented by H-E-B Houston Texans Running of the Bulls 5K Run and Walk presented by H-E-B is Sunday, September 14 at NRG Park.  The 5K run/walk and TORO's Kids 1K presented by Aramark will both finish on the floor of NRG Stadium, where the post-race party is with the return of pizza and beer! Also, there is a new course for 2014. Secure your spot before Sept. 8 at 5 PM at HoustonTexans.com.

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Advocare, LSSE excited for Texas Bowl partnership

Posted Feb 11, 2014

Houston Texans team president Jamey Rootes spoke at the entitlement press conference, addressing the partnership between ESPN Regional Television, Lone Star Sports & Entertainment and AdvoCare.


AdvoCare is the new title sponsor of the Texas Bowl, it was announced on Tuesday.

The postseason collegiate football game features teams from the Big 12 and the Southeastern Conference and is held at Reliant Stadium. The initial agreement stretches through the 2016 bowl game and aligns with the sponsorship of the AdvoCare Texas Kickoff, a Labor Day weekend college football game.

Houston Texans team president Jamey Rootes spoke at a press conference, addressing the partnership between ESPN Regional Television, Lone Star Sports & Entertainment and AdvoCare.

“ESPN’s involvement has allowed us to take a bowl game that was good and turn it into something great, something truly exceptional for our community,” Rootes said. “This year we improved our selection position, continuing with the Big 12 going forward but added the SEC which is the other most regionally relevant conference to participate in this bowl game.”

Mike Vaught, AdvoCare Director of Corporate Sponsorships, views the expanded partnership between LSSE and AdvoCare as an integral form of brand awareness. He expressed his enthusiasm in joining forces with the managing organization on Tuesday morning.

“We’re really excited to be a part of this bowl game,” Vaught said. “In any relationship it’s all about the people, the people make the difference and that’s what sold us on this opportunity. I think the people involved are about integrity and character, and that’s what AdvoCare is all about.”

Vaught believes Reliant Stadium to be a premier venue for the contest, conveying his affinity for the city of Houston and the people who call it home.

“Houston is one of the best sports towns in America with a passionate fan base and a group of people that understand that college football is important in this country,” he said. “We’re just really excited about being a part of this game.”

The Texas Bowl has been a tremendous success both on and off the field over its first seven years. The bowl has generated an average of $30 million per year for the Houston economy. The bowl boasts over 15,000 season ticket holders and sold over 30,000 tickets before its teams were announced last year.

“Today we’ve established an amazing relationship with a strong Texas company with an incredible national reach of great distributors that are going to work arm and arm with us take this game to the next level,” Rootes said. “We could not have done it without ESPN and going forward, we could not do what we’re going to do without AdvoCare and their partnership.”

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