¡Viva los Houston Texans!
The Houston Texans have established a solid Hispanic outreach platform by creating many events and partnerships to connect with the Hispanic community, including Hispanic Heritage Day presented by XFINITY, Hispanic Media Day, a Hispanic fan club, Toros Bravos presented by Verizon, and a partnership with the Houston Hispanic Chamber of Commerce.
Hispanic Media partnerships
The Houston Texans have partnered with ESPN Deportes 1180 AM to be the Spanish radio home of the Houston Texans. La Voz Newspaper has weekly Texans coverage throughout the year and Telemundo hosts a weekly Texans Spanish language TV show during the season on Saturdays from 10:15-10:30 PM.
NFL Hispanic Leadership Award
During halftime of the Hispanic Heritage Day game, the Texans honor one individual with the NFL Hispanic Heritage Leadership Award. This award recognizes the contributions of Hispanic leaders in each NFL market. Each award recipient receives a $2,000 donation for the non-profit organization of their choice. Past local winners have included Rick Noriega, President and CEO of AVANCE, Inc. and Alex López Negrete, President and CEO of Lopez Negrete Communications, Inc.